Stages

Your funnel, living
inside the inbox.

Every contact sits at exactly one stage of your funnel. Move them by hand, by workflow, or let the AI prequalify from the conversation, with every move logged in the thread.

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🌱 New Lead
J Jade Tan
R Marcus Lim
☀️ Warm Lead
P Priya N.
🔥 Hot Lead
M Maya K. ✦ moved by Nolla
⭐ Customer
D Daniel O.
A Aisha B.

One stage per contact

New Lead to Customer, exactly one stage each. The funnel comes ready made and is yours to rename, reorder and extend.

Moved by whoever should move it

Click the chip, let a workflow move it on a trigger, let the AI prequalify, or just tell Ask Nolla.

Lost is a decision, not an accident

Lost stages sit apart, and the AI cannot use them unless you allow a specific one. Nobody is quietly written off.

Every move is on the record

Each change writes an event line into the conversation: who moved whom, and when.

Stages power the rest

One inbox view per stage, workflow triggers on change, broadcast segments by stage, and a live funnel report.

Safe to reshape

Deleting a stage moves its contacts to your default first. Nothing is lost except the label.

A studio owner welcoming a returning customer at the door, both mid-laugh.

Pre-launch

Know exactly where
every lead stands.

Nolla is pre-launch. Invites go out as early access opens.